Andra Day my goodness, she’s beautiful, she's talented and one of the most humble people I have ever met. In her masterclass we learnt more about song writing. The one thing that I took from what she said is that you have to stay true to who you are, and your experiences. Why don’t I let her tell you
The Music Business Panel discussion was facilitated by Andre Swartz and the guests were Nat Adderley Jr (USA) he , Darren English (SA/USA), Bev Scott-Brown (SA) and Shado Twala (SA). They also mentioned that you need to stay true to who you are if you want to succeed. Shado Twala said that artists need to see themselves as a brand, as a business. She said that they shouldn't just concentrate on their talent but should also have some business acumen.
Nat Adderley Jr who worked as music director for Luther Vandross' tours and contributed as co-songwriter on most of Vandross' albums agreed with Twala. He added that you had to have good musical sense and a great personality. I learnt a lot about the music industry as a whole, so if you are thinking of entering the music business be sure to attend the Cape Town International Jazz Festival training and development events next year they are very insightful.